Email marketing has long lived by a golden rule: personalize everything. Add the name. Reference the city. Mention the company. Make it feel one-on-one. But what if that’s… outdated? Recent patterns in Gmail’s evolving filters, spam psychology, and user behavior are starting to suggest something surprising: Including the recipient’s name might actually be lowering your op... https://betaitso.blogspot.com/2025/08/what-if-not-adding-your-name-gets-more.html