Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Limits of data-driven evaluation Logs confirm delivery. It suppo... https://andrewworkplacejournal.kylieblog.com/40208850/how-digital-signage-varies-by-workplace-type